What are the benefits of online PR?
There are three main benefits of distributing online press releases. A well-written PR article helps to expose your brand and products to a wider audience, with an intimate call-to-action as opposed to the more direct method you would find on a strictly e-commerce website. It also provides an additional source of targeted traffic to your website, potentially improving conversion rates.
Last but not least, online press releases are also a great way to dominate search engine listings on keywords with minimal competition.
Identifying online distribution outlets
Before you instigate an online press release campaign it is recommended that you spend a short time researching the potential distribution outlets and their effectiveness. Your budget will dictate how far you can cast your press release to the world. Many journalists rely on newswire websites for their day-to-day news stories and angles. You may wish to consider submitting PR in this way, particularly if you are looking for a ‘quick hit’ with just a single article.
However, if your online press release campaign is more of a long-term strategy it may be worth considering submissions to article directories that can provide valuable low-risk link juice to your website.
Free press release distribution
Don’t despair if you are bound by the constraints of a small marketing budget as there are numerous free press release distribution outlets that offer a worthwhile service. While these features may not be quite as effective as paid PR distribution sites there are directories that allow anchor-text links and keyword tags that help to improve the overall authority of your site.
It is worthwhile noting that free press release distribution directories do not syndicate your PR to additional websites so the submission process is more time consuming.
